I inadvertently hit upon something in my last BB piece, which is indicative of the casting of the entire series. The more I’ve watched, the more this fact has stood out:

Everyone in there is very media savvy; they are very aware of the process and the part they are playing in it.

My first clue to this was when Emily Parr mentioned several corporate brand names, right after her racist slip of the tongue. She was hoping that they would dip the sound and spare her further embarrassment – well, we all know how that turned out!

The point is, Emily was very hip to the game, even if she was too pig ignorant to apply her knowledge with any great effect. Emily’s not the only one.

Let’s take everyone’s favourite housemate…to hate, young Charley Uchea. She’s apparently worked a pole dancer, that’s a form of entertainer; she had to deal with pubic, er public attention. I’m sure she knows what pole dancing audience wants to see. She’s also got a cousin who plays Premiership football, hangs out in all the “hot clubs” and has had sex with other “celebs”, at least that’s what the papers say. She’s more clued up than you might realise at first and she knows how to use it all to her advantage. If it wasn’t for her sour face and ugly personality, she might be a threat!

First evictee, Shabnam Paryani is another great example of this media awareness. On day 3, when she was considering a walk out the back door, did she ask about how quickly she could see her family? Did she ask if there would be mental health support? Did she even ask if she could have a hot meal once she got outside? Nope, all she was interested in was her “package”. No, that is not some vague reference to the rumour that Shabs is a pre-op transsexual. Shabnam wanted to know if she could still sell her story to a tabloid or glossy magazine. She wanted to know if she would get to appear on BBLB and BBBM. She wanted to know if her bra and knickers pics would be in a Sunday tabloid newspaper, with revelations of her secret love sessions with men AND women.

Shabnam didn’t walk, but her desire to disclose her sexual history while posing in her undies did appear in yesterday’s News of the World. So you see girls, being stupid and doing nothing doesn’t mean you can’t have your dreams come true! Who needs an education or skills?

And while I’m on the scary subject of Shabs, how about that ass-crack of an eviction routine! If that didn’t confirm how subnormally intelligent she is, what else would? How about the shrink on Sunday’s BBLB telling Dermot that her IQ was under 70? Yikes!

Yes, I know I’m being harsh, but that’s my point. Those who live by the media, die by the media and I should know, because I’m the media whore you all love to adore! But you won’t see me skulking around Boujis hoping to get papped!

This is by far the most self-aware group of housemates ever. They know the fourth wall is there and they are playing to it with reckless abandon, because they know if they can paint the right picture of themselves to the outside world, great riches await.

I’ll just throw some random observations out there, haphazardly drawn together from my own personal media monitoring:

- Seány O’Kane – travelled to the states to follow the Michael Jackson trial, was interviewed repeatedly by British TV crews, as the lone, crazy from back home, Reportedly auditioned for Bad Lad’s Army, was rejected for not being “mentally stable” enough.

- Shabnam Paryani – Appeared on Britain’s Got (no) Talent and some programme about embarrassing illnesses.

- Billi Bhatti – one of the new guys, a model who has done print work and, if what I read on forums is true, snogged a transsexual in a music video. Does anyone know if it was Shabnam?

- Jonathan Durden – millionaire, media company-owner and former commentator for the Guardian on advertising. Sound like a real media insider to me. What’s he doing in the house? Ladies and gentlemen, start your conspiracy theories!

- Chanelle Hayes – a posh spice look-a-like, making personal appearances as Victoria Beckham.

- Zak “Ziggy” Lichman – former boyband member, model and music producer.

I could go on, and on and frequently do, but you get the idea. This year, it is an open secret that fame and fortune is what they all crave. They all think that just on their looks and personality alone, we should love them and give them lots of money and adoration, but we know better.

I like the fact that they are all unashamed, wannabes. It brings an element of honesty to BB this year that we’ve not seen before. It’s a knowing wink from the producers, that they know that we know that the housemates know just what is awaiting them after a stay in that house.

In the first series, winner Craig Phillips wanted to win the seventy grand so he could pay for an operation for a young woman with Down’s Syndrome, which at the time, moved most of us to tears. Craig’s generosity was touching and genuine.

In this series, they all want to win so bad they can taste it. Then they’ll have the money to shop for clothing and sunglasses, so they can look nice on holiday in the Maldives where they get snapped, sunbathing topless “in the secret photos they didn’t want you to see”, which paid for the trip, plus a little extra for a pair or two of Manolo Blahniks.

Isn’t that what we all dream of?