I flirted with Twit­ter for around 6 months before I prop­erly signed up and started tweet­ing. I didn’t really get it at first, which is not unusual, for it has become a vir­tual sub-culture on the inter­net, with its own rules and eti­quette, that must be observed if you wish to play a part.

By rules, I don’t mean any­thing offi­cial, per­haps con­ven­tions or an infor­mal code of prac­tise would be more accu­rate, but for sim­plic­i­ties sake, I’ll stick to “rules”.

As I’ve used Twit­ter, I’ve devel­oped my own set of rules, or rather they’ve evolved as I’ve learned bit by bit what works for me.

And that’s what I believe is the key to Twit­ter, learn­ing what “works for you”. Dif­fer­ent peo­ple use it in dif­fer­ent ways and I’m going to share few things I’ve picked up since I started tweeting.

Fol­low­ing people:

At first, I really didn’t know who to fol­low beyond @wossy and @stephenfry and while they are both enter­tain­ing and pro­lific tweet­ers, it wasn’t enough to make Twit­ter worth my time. And its one thing fol­low­ing celebri­ties, they expect your atten­tion and ado­ra­tion, but how do you find other peo­ple to follow?

I was a bit shy about fol­low­ing peo­ple at first, after all you are choos­ing to learn a great deal about some­one who is a ran­dom stranger on the inter­net, but I’m far less so now.

When I started, I only really fol­lowed peo­ple who fol­lowed me first. Silly, eh? Don’t be afraid to fol­low some­one if you want to, even if their updates are pro­tected with a pad­lock. Mostly, that’s to keep out spam­mers and porn­bots, not gen­uine peo­ple like you. Occa­sion­ally, an account is truly pri­vate, but I’ve yet to per­son­ally encounter one.

Nearly all of us are on Twit­ter because we want to be fol­lowed. And who wouldn’t want some cool rockin’ hippy like me trail­ing them in cyber­space? Now tell me, what colour is your thong today?

Unfol­low­ing:

Occa­sion­ally, I unfol­low some­one and if it is you I unfol­lowed, I don’t mean any dis­re­spect. The biggest rea­son I unfol­low peo­ple is they tweet too often and its mean­ing­less crap — and that’s my job on Twitter!

Recently, I’ve unfol­lowed peo­ple because of the con­tent of their tweets. I’m rarely offended, so if you man­aged to offend me, you’ve said some­thing extremely loath­some. And I’ve unfol­lowed peo­ple who’ve signed up for adver­tis­ing tweets — I don’t want your stream to be inter­rupted by a word from YOUR spon­sor. It reduces Twitter’s value for everyone.

Fol­low­ers:

Its not a num­bers game. Don’t be suck­ered into think­ing that it is.

At first, I was con­cerned about how many fol­low­ers I had, and what peo­ple would think of me, if I didn’t have many. I soon learned the num­ber of peo­ple fol­low­ing you doesn’t mat­ter as much as the qual­ity of your fol­low­ers. And if the qual­ity of your tweets is high, you will attract fol­low­ers soon enough.

If you have a smaller num­ber of like-minded peo­ple fol­low­ing you, that beats mil­lions of ran­dom fol­low­ers any day.

If I cared about the num­bers, I’d let all the spam­mers and mar­ke­teers con­tinue to fol­low me, but I don’t — I block them. If I did leave them in place, it would prob­a­bly dou­ble my num­ber of followers.

If you fol­low me, I won’t auto­mat­i­cally fol­low you back. I might fol­low you, but only after I’ve had a look at your pro­file to see if your style of tweets would be inter­est­ing to me. If I don’t fol­low you, please don’t be offended. I only take a quick look and then make a snap deci­sion. Some­times I get it wrong.

And if you want me to fol­low you, just send me an @ mes­sage and I will. There are too many “online mar­ket­ing spe­cial­ists” who can help me make money on Twit­ter try­ing to fol­low me, or girls who want to show me their sexy pri­vate pic­tures, for it to be sen­si­ble to auto­mat­i­cally fol­low back.

Find­ing people:

I stum­ble upon new peo­ple all the time, in many dif­fer­ent ways.

Some­times, some­one using a hash­tag I’m track­ing will catch my attention.

I often look at who other peo­ple are fol­low­ing or fol­lowed by as well. And on occa­sion, I see some­one I’m fol­low­ing exchang­ing @ mes­sages with some­one and while fol­low­ing the con­ver­sa­tion thread, the new per­son catches my attention.

A lot of peo­ple think #fol­lowfri­day is another good way to find new peo­ple, as its the day to rec­om­mend new peo­ple for you to fol­low. I have to be hon­est, I still don’t really get the eti­quette of the whole thing. To me, every one of the nearly 500 accounts I’m fol­low­ing are worth it, or I wouldn’t be fol­low­ing them. So I choose peo­ple to rec­om­mend, know­ing I’ve prob­a­bly unin­ten­tion­ally left some­one very wor­thy out, or I’ve embar­rassed some­one by rec­om­mend­ing them. Clearly, I’m too neu­rotic to be play­ing in pub­lic with strangers.

My tweets:

I make a lot of jokes, or at least I try to, but some fall flat on their faces. I am occa­sion­ally seri­ous, sin­cere, angry (more than occa­sion­ally), but mostly I am sar­cas­tic with a dash of irony.

I tend to treat Twit­ter like one giant open-mike night and let my inner-comedian run wild. If you worked with me or hung out with me in per­son, it wouldn’t be much dif­fer­ent, only I would type less.

The impor­tant thing is I don’t tweet any­thing that I would be embar­rassed or ashamed of later. I’m polite and friendly to oth­ers, but most impor­tantly I am true to myself.

It helps that I’ve blogged a long time and have learned how much of myself to share with the wider world. Too fuck­ing much!

DM’s and @ messages:

I try to reply to all I receive, as long as you are not offer­ing me a free Mac­Book Air or telling me how to get 16K fol­low­ers in a week, and make money doing it!

If I haven’t replied to your mes­sage, its because I prob­a­bly missed it. And Twitter’s not per­fect, as some mes­sages and tweets get missed out from client to client. I know this because I use a vari­ety of meth­ods to read my tweets and mes­sages and I can see that some­times things aren’t exactly the same from client to client or device to device.

Twit­ter is fast mov­ing plus I keep weird hours most of the time so I do occa­sion­ally miss things.

If its impor­tant, mes­sage me again — I’d rather have your mes­sage twice, then have you think I was ignor­ing you.

I’m happy to hear from any­one, espe­cially if you’re in Nige­ria or a mem­ber of the US mil­i­tary in Iraq and look­ing to trans­fer large sums of cash into my bank account.

Invest time

You need to prop­erly invest time inter­act­ing on Twit­ter. You can’t just send the same tweet over and over, sell­ing your prod­uct or ser­vice. Peo­ple won’t pay atten­tion, they’ll clas­sify you as noise.

Start out slowly, grad­u­ally build­ing your net­work. Give more than you receive on Twit­ter, if you can answer someone’s ques­tion accu­rately, then do it. Don’t be self-centred or self-serving — peo­ple can smell it a mile off and will avoid you.

Know what you want from Twit­ter:

This is the best advice I’ve found on using Twit­ter, so I will pass it along. Think about what you want to get out of Twit­ter and be focused on that.

If you want to extend your social net­work, or use it to pro­mote a prod­uct or ser­vice, go for it, but do it well. There are many guides avail­able on how best to use Twit­ter for your busi­ness. Heed their advice.

I won’t lie, I joined to pro­mote my web­site and “brand”. Are you shocked? Sad­dened? Will you not look upon me with the same ado­ra­tion you had for me yes­ter­day? I’m crushed.

Its worked, I’ve seen a dra­matic upward spike in vis­i­tors to my site since I started tweet­ing regularly.

What I didn’t expect but found any­way, is a com­mu­nity of extremely nice, kind, help­ful, gen­uine people.

I’m quite reclu­sive by nature and more than a bit of a loner, but I find myself exchang­ing @ mes­sages with peo­ple quite fre­quently. Its an unan­tic­i­pated, yet wel­come ben­e­fit of being a mem­ber of the Twit­ter community.

Now, I won­der how many of them would loan me some money? I don’t need a lot, just a few grand to get this shy­lock off my back. You don’t want to see a cer­tain north Lon­don based hippy with shat­tered knee-caps, do you?

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